In the pay-TV space, skinny bundles are popping up everywhere. Wherever you look there seems to be a new skinny bundle offering that’s so enticing, it makes you want to subscribe.
So, what’s the deal with skinny bundles, and why are they becoming the norm?
Skinny bundles are slim.
Cable operators and service providers have started slimming down their smallest packages to stay relevant to customers.
Skinny bundles were originally created in response to ever-evolving viewing and consumption habits. Basically, they are a way for the operator to upgrade traditional offerings while serving subscribers.
In 2014, the first skinny bundle services were launched and traditional pay-TV subscriptions began decreasing. In the past, operators were hesitant to slim down their services, but, now they are seizing the opportunity to win back cord-cutters.
Skinny bundles are smart.
Skinny bundles are customized packages for different viewer profiles. Meaning, the way you develop traditional packages needs to change. For a bundle to work, you must have your subscribers in mind from the start.
The options for these slimmed-down services are endless. Just make sure that the subscriber segment and the bundles you are offering relate to one another.
Skinny bundles are superior.
One-to-one packages always work better. The skinny bundles you’ll create will fit a specific type of subscriber and are not uniform to fit everyone’s wants and needs. If you think about it, everyone in your household enjoys different channels and different features.
Sports fans want newsworthy live events channels with time-shift services and low latency to catch every second of the game. Nature fanatics enjoy high-quality UHD because it helps them feel as close to the wilderness as possible.
That’s how you should develop your offerings. Think about how people watch TV and what they are missing that’s driving them to other streaming services.
Skinny bundles are the answer.
Developing highly targeted packages that fit subscribers is a huge opportunity that should be capitalized on. Skinny bundles help you reach new audiences and redevelop relationships with past subscribers. All you need to do is find a solution that will let you test out different bundles without breaking the bank. While there are plenty of solutions out there, none offer the flexibility, scalability and pay-as-you-grow business model that Harmonic’s video SaaS does.
The best part about it?
Our VOS®360 video SaaS requires little investment, can be run in the cloud, and is monitored 24/7 by Harmonic. You can try out different content combinations and target various audiences as much or as little as you want.
So, if you are struggling to adapt your offerings and meet your subscribers’ demand, why not try out a skinny bundle?
– Jean Macher, Director of Market Development at Harmonic