The Impact of Apple’s HEVC Adoption

Early 2018 is a particularly dynamic time for codec development and deployment, and many streaming publishers are wondering whether to stand pat with H.264 or to start to experiment with VP9, HEVC, or even AV1. When Apple added HEVC to HLS in mid-2017, HEVC seemed like the frontrunner. What will be the impact on codec adoption following Apple’s announcement?

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