Vidgo recently soft-launched a new skinny bundle live streaming service, which includes over 25 of the most popular Spanish-language channels from the United States, Mexico, Central and South America, and Spain.
The new service arrived at the perfect time. The popularity of skinny bundles is soaring, especially with certain demographics. According to a Simmons New Media Study, U.S. Hispanics as a group are more likely to be interested in and subscribe to skinny bundles. 34.4 percent of Hispanic adults online subscribe to a skinny bundle — nearly three times the percentage of non-Hispanics.
Skinny bundles are popular because they are inexpensive, commitment-free and tailored to a specific group of viewers’ interests. With Vidgo’s new skinny bundle, Spanish speakers living in the United States can stay connected to live news, sports, entertainment and family programming from their country of origin on any device.
So what’s the best way to launch a skinny bundle? Video Software-as-a-Service (SaaS) has emerged as the ideal solution. Vidgo and other services providers around the world are delivering new skinny bundles thanks to these three capabilities of SaaS.
Accelerated service launch
For new skinny bundles, speed is everything. Service providers want to be able to test channel bundles out quickly. Video SaaS solutions unify the entire media processing chain, handling everything from content acquisition to distribution, enabling channels to be packaged and delivered to a full spectrum of devices in less than 48 hours. Now that’s fast!
The sky is the limit with pay as you grow pricing
What’s even better: New skinny bundles can be launched without breaking the bank because SaaS solutions are based on a pay-as-you-grow business model. There is no upfront investment in physical equipment. Operators only pay for what they use.
Load balancing for live sports
The ability to stream live sports on personal devices is a key driver to the Vidgo app and its consumer appeal, according to the company. Vidgo smartly chose to launch its new bundle to coincide with the highly anticipated El Clásico soccer match between Barcelona and Real Madrid. And based on reports, Vidgo’s streaming platform was able to sustain spikes in viewership during the soccer match.
How’d they do that?
Video SaaS supports load balancing during live events. Operators can duplicate channel variants in the public cloud during a sports event, scale and sustain peak hour traffic, with high service uptime.
A winning combo: SaaS and Skinny Bundles
SaaS solutions lower the entry barriers associated with deploying new skinny bundles, allowing them to be launched quickly, affordably and with high service uptime during live sports events. Vidgo is proof of the success of SaaS solutions for new skinny bundles. It is powering its slimmed-down TV service with Harmonic’s VOS®360 Video SaaS.
– Jean Macher, Director of Market Development at Harmonic