Tag: OTT

World Soccer Tournament Broadcasts Set the Stage for Ultra HD and HDR Deployments

Football Championship Photo

It’s a wrap. The world’s largest soccer tournament recently concluded in Russia, with France earning bragging rights for the next four years as the reigning football champions. In the broadcast industry — the biggest story during tournament coverage was Ultra HD (UHD) and High Dynamic Range (HDR). UHD HDR is more than hype. It’s the…

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The Mobile Video Tidal Wave Has Hit. The Impact on Cellular Networks.

Video over cellular networks

The growing use of smartphones, mobile broadband, and innovative apps will lead to video accounting for two-thirds of all internet traffic on cellular networks in 2020, according to the latest research from Ovum. This shift in video consumption is creating both new opportunities and challenges for communications service providers. We know that Communications Service Providers…

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Live UHD Streaming of Sports is Gaining Momentum

In 2015, the NFL streamed an entire football game over the internet. As the first live sports event to be streamed to a worldwide audience, this was quite a feat. Over the last few years, over-the-top (OTT) technologies and services have evolved immensely to where streaming of live sports is now nearly on an equal…

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3 Trends Guaranteed to Make a Big Impact on OTT in 2018

3-Trends-Guaranteed-to-Make-a-Big-Impact-on-OTT-in-2018

In light of last week’s announcement of VOS™ SW Cluster, the next evolution of Harmonic’s VOS offerings for IPTV and OTT deployments, now is the perfect time to look at some of the key trends for OTT this year. As a comprehensive software application that embeds market-leading media processing, including ingest, playout, compression, encryption, packaging,…

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The Hot Trend in the MENA Region – OTT Video Delivery

MENA OTT Video Delivery_Harmonic Blog

In the Middle East and North Africa, OTT TV episodes and movies will generate revenues of $1.75 billion by 2022, more than quadruple the $428 million recorded in 2016, according to the latest report from Digital TV Research. There’s no doubt about it: The pay-TV market is changing rapidly thanks to the ubiquitousness of OTT…

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OTT Innovation Is Heating Up

OTT-is-heating-up_Harmonic

OTT is one of the biggest technology trends in the pay-TV environment right now. Global OTT revenues will more than double between 2016 and 2022, driven by the success of subscription video-on-demand (SVOD), according to a new study from Digital TV Research. The study claims that online TV episode and movie rentals will grow from…

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Channel Origination From the Cloud Is Simplifying OTT Service Delivery

Channel-Origination-From-the-Cloud-Is-Simplifying-OTT-Service-Delivery

According to recent research from Parks Associates, over 50 percent of U.S. broadband households now watch internet video on a television screen. Moreover, 72 percent of non-pay-TV subscribers subscribe to an OTT video service and use it as their primary source for content. As demand for OTT services grows, video content and service providers are…

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Preparing For The Mobile Video Tsunami

Preparing-For-The-Mobile-Video-Tsunami

Video traffic on mobile devices is climbing at an amazing rate. It’s been reported that 80 percent of mobile traffic will be video in two years, and according to Strategy Analytics worldwide revenue from mobile video will reach $25 billion by 2021. This year mobile video viewing has averaged 29 minutes a day and will…

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The OTT Dilemma: How to Ensure Superior QoE

The-OTT-Dilemma-How-to-Ensure-Superior-QoE-compressor

OTT video consumption is soaring. Recent research from Parks Associates shows that 31 percent of U.S. broadband households have multiple OTT service subscriptions, which is nearly one-half of the 63 percent of U.S. broadband households subscribing to at least one OTT service. Many pay-TV providers are jumping on the OTT bandwagon in order to satisfy…

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